Category: Social Media
Innovations in Healthcare marketing: Key tools for success.
June 22, 2009
Thanks to access to information, the public is becoming more empowered when choosing where they will go for their health care. The litany of choices that are available combined with the the spread of consumer-driven health plans has changed the landscape from monopoly to a competitive landscape. The days of “We are the only game in town” seem to be fading away which is why innovative marketing is key to survival. All of these forces combine to make innovation an even more critical strategy for traditional providers of health care to provide value to consumers and stand out from the competition. See the full 28 page PDF below.
http://files.thinkinterval.com/website/media/pdf/papers/paper-paper-innovation.pdf
- Categories: Employee Engagement, Social Media, Technology
Social Networking in Healthcare
May 14, 2009
The buzz in marketing and communications departments within healthcare organizations seems to be all about social media. Why is it important? How do we get involved? Should we get involved? How do we even use it? What are other companies doing?
- Categories: Social Media