Open Positions, Unqualified Candidates??
November 6, 2009
Recently I stumbled across this article published on CNN Money. The article highlights the struggles organizations that require highly-specialized, scarce talent are facing. If you are in the healthcare industry, odds are that you and your organization might be facing some of the same problems.
http://money.cnn.com/2009/11/03/news/economy/jobs_sit_open/index.htm?postversion=2009110313
It isn’t always easy filling highly specialized positions in industries such as healthcare, where the candidate pool is limited. But even if it’s not easy, there are approaches and disciplines you can follow to ensure yourselves the best odds in landing the qualified applicants that you need. It’s important that when you’re advertising your openings, that you are doing it the proper way that will save you valuable time and money in the long run. I’ve included below some key pointers to help you successfully target, attract, & bring in the right talent to your open positions.
1 – Understand who your target audience is and where they are looking. In order to put your organization in the best position to receive these qualified applicants, you must first know who it is you are targeting and then realize where it is they go to find their next opportunity for employment.
2 – Once you’ve determined who you’re targeting and where they’re looking, know and identify your company’s employment differentiation. Odds are that your organization isn’t the only one that is seeking highly qualified talent. You need to identify ways to position the organization as a more attractive option than the others you’re competing with. Ask yourself, “Why would I choose this company over anyone else?” This has to be included in your message before you go to market advertising your openings, otherwise you probably aren’t going to be fully satisfied with what you end up with.
3 – The 3rd key is the development and execution of your strategy. You’ve heard the saying, “You can’t take ½ an aspirin to cure a headache.” Well the same is to be said in healthcare recruitment where the talent isn’t plentiful. You’ve got to take strong action to get the types of candidates you want.
If you follow these 3 basic components, it will allow you the best opportunity to not only receive the candidate pool you desire (reduce unqualified applicants that aren’t a fit), but help enable you to design an efficient system that will ensure your organization the best chance at timely and effective hires in the future.
- Categories: Employee Attraction
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